Campaign Architecture
Full funnel design across awareness, consideration, and conversion for both platforms
Ad Creative & Copy
Static, video, and carousel creative variants — produced and refreshed monthly
Audience Targeting
Layered audience strategy — interest, behavioural, lookalike, and retargeting
Bid Management
Manual and automated bid strategies adjusted weekly to cost-per-result targets
Conversion Tracking
Pixel and tag implementation — every conversion event tracked and attributed
Performance Dashboard
Live OS dashboard showing spend, CPL, ROAS, and pipeline contribution